September 12, Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. What about that other half?
OWNER-LESS This could be the year when sharing and renting really tips into mainstream consumer consciousness as big brands and governments put their weight behind this cultural shift For brands, a serious and sincere R.
Something which is, of course, priceless and actually fun. Two fun examples to copy or improve on in the next 12 months: Flower delivery service Interflora has launched a social media campaign in the UK designed to brighten up the lives of Twitter users by sending them flowers.
As part of the campaign, Interflora monitors Twitter looking for users that it believes might need cheering up. Once found, the users are contacted by tweet, and sent a bouquet of flowers as a surprise. Throughout Novemberas soon as someone checked-in at a KLM Foursquare location within its network of airports, the Surprise Team went online to find more background information about the person, decided upon a suitable gift and gave it them before they flew.
Urbanization remains one of the absolute mega trends for the coming decade. Close topeople move into cities daily, adding roughly 60 million new urban dwellers each year.
Intuit, October How will this change the consumer arena? Firstly, urban consumers tend to be more daring, more liberal, more tolerant, more experienced, more prone to trying out new products and services.
In emerging markets, these effects tend to be even more pronounced, with new arrivals finding themselves distanced from traditional social and familial structures, while constantly exposed to a wider range of alternatives.
Many are world capitals that have evolved and adapted through centuries of dominance: London, New York, Paris, etc. Hong Kong receives more tourists annually than all of India Source: Foreign Policy, August However, metropolises such as Shanghai, Sao Paulo and Istanbul are obviously keen to join the top ranks, too.
Catering to city-citizens in these vast urban entities requires a local, dedicated approach in products, services and campaigns that mirror if not surpass the usual country-specific approach.
To cut a long story short: Ingo for products, services, experiences or campaigns that tailor to the very specific and often more refined, more experienced needs of urbanites worldwide, if not city by city.
More consumers are constantly connected, and when they hear about new deals online can quickly and easily spread them through their social networks.
Increasingly, consumers will be part of exclusive networks or groups to either receive special deals or demand them. Mobile devices increasingly enable consumers to find or receive dynamic deals right at the point of sale, or to compare prices online.Susie Albin-Najera is the creator and editor of The Mexico Report, an award winning travel blog showcasing news, deals and resources for the modern traveler.
Online culture still is the culture, and thus we'll see a rise in online status symbols in the next 12 months (after all, status symbols reflect the zeitgeist like nothing else).What started with showing off the number of visitors to one's Flickr pages or blog now also encompasses the number of one's Facebook friends (or any other social network), Twitter followers, Foursquare check-ins and a.
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