They appear in many forms including blogs and microblogs, forums and message boards, social networks, Wikis, virtual worlds, social bookmarking, writing communities and scrapbooking. For the Event Manager, social media provides exciting tools that can be used before, during and after the event. Before By utilising social networks such as FacebookLinkedIn and Twitteryou can create a real buzz for your event. Well planned tweets and posts can build up excitement surrounding your event as well as sharing useful information such as registration deadlines and onsite tips.
Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge. By submitting this form, you agree to Third Door Media's terms. We respect your privacy. How AI and image recognition are transforming social media marketing Contributor Rob Begg discusses the explosion of visual content and how artificial intelligence and image recognition are making it easier for marketers to identify visuals in social media for better metrics and customer service.
Rob Begg on August 29, at People now share more than 3. Inthat number was less than million. Data also shows that social media users gravitate toward visual content: Facebook users are 2.
Tapping into the photo explosion Driving this visual explosion are two main factors.
Suddenly, consumers no longer needed a desktop device to log into their social media accounts, and very quickly they began to engage on social media platforms on the go and on the same phones or tablets they used to snap photos.
Second, image-based social networks such as Instagram and Snapchat emerged to cater to this new reality.
No doubt, marketers know the importance of social media marketing. Nearly 80 percent of social media managers registration required see a strong ROI from social, and companies with the most mature social media programs are more profitable and better at retaining customers than those who fall behind.
The visual web and the future of marketing The photos people share on social media represent the consumer behaviors, wants and needs that often are undetected by marketers.
As a result, companies miss out on big opportunities to learn about and communicate with their customers. Until recently, the process of searching for images of a certain product or brand has been time-consuming and incomplete.
Many social media marketing tools allow marketers to capture posts that mention a brand or product — some of which may include a photo. But that process is cumbersome. A marketer still has to go through each image manually to determine relevancy and draw insights.
Image recognition for better metrics and service AI-based image recognition tools scour social media sites for photos and compare them to an extensive library of images, scenes and characteristics. Compared to a person manually reviewing photos, technology can uncover the right images at an unparalleled speed and scale.
Image recognition across social media also offers big benefits to companies when it comes to customer service. If an automaker has a recall for a defective, outwardly visible mechanism, image recognition technology has the power to instantaneously uncover cases through images on social. Once the photos of the defective mechanism are gathered, the marketing team has a range of options to best react to each user — one of which is to alert customer service.
Marketers have always invested where consumers spend their time. Being able to interpret what people are doing and saying on social media through photos is no exception.
Companies have responded to the surge in images on social networks by creating their own visual content. With the advent of AI and image recognition, they can go even further by listening to what people are saying through images and using those insights to deliver a better, more seamless and delightful consumer experience across all channels and touch points.
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here. He has over 8 years experience in social marketing, working at companies such as Salesforce, Hootsuite and social listening pioneer Radian6. Previously Rob was a B2B marketer in media and software and wished he had the power of social marketing in those days.
He often speaks on the how social business is evolving for enterprise companies and loves to hear and share stories about how other businesses are integrating and growing social across their organizations.While many social media purists tout the power and reach of organic social media marketing, it’s still a network that’s difficult to be discovered in without promotion.
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