Strategic Planning for Competitive Advantage The Walt Disney Company is a market oriented corporation, meaning they assume that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product. These are usually the parents that take their kids to the movies and buy the merchandise.
He was talented in discovering creative ideas and converting them into reality. You never knew which one was coming to the meeting. In this method, the group of people use a specific thinking flow which builds parallel thinking that can be used to generate, evaluate, critique ideas and solve problems.
Although the method was not fully developed by Walt Disney, it bridges the gap between imagination and reality.
However, these solutions may not be applicable in reality and may not can be applied as strategic plan. The idea of setting a thinking place for each stage in the method is to prepare the team mind to switch thinking modes from one to another.
The place can be a room, open space office or an outdoor garden. The team gathers with a target to achieve, this target can be a dream to turn into reality, design to visualize, problem to solve or process to improve. Disney Creative Strategy stages The strategy is based on three main stages; the dreamer, the realist and the critic.
Each stage represent a style of thinking and it should be applied in the same sequence as below: The dreamer Usually, any creative idea starts with a dream full of passion and enthusiasm.
In ordinary meetings, this dreaming style is halted by reality and does not have the space to go further on. This helps to build a pool of creative ideas. Some of these ideas are viable and others are not.
Determining the viable creative concepts comes later as a result of the second and third thinking styles. The dreamer asked questions that help describing ideas and though such as the following: What do we want?
How do we imagine the solution? What are the benefits of applying this solution? The realist Now, subsequently, follows the realist style. The team switches the place and mode to think in a more logical planning style.
Based on the first stage, the attendees pretend that the dream is possible and start putting plans to achieve it. The plans aims to turn the imaginary ideas into a manageable action plan.Hong Kong Disneyland is the smallest Disneyland in the world which due to the limited land.
however Hong Kong Disneyland can increase the land through Reclamation. My question is any business or company strategy can apply into this opportunity to help Hong Kong Disneyland for future development? The new blood will be charged with implementing a strategy designed to make Disney Interactive profitable, starting with a revitalization of lausannecongress2018.com and Epic Mickey, a new videogame title.
As founder of Bourn Creative, Jennifer is an award-winning designer who has been working in the branding and design trenches since Today she consults on brand development, website strategy, and content strategy, works closely with clients on graphic design and web design projects with WordPress as her platform of choice.
Preparing for Disney’s Creative Strategy. In order to prepare the team for Disney’s Creative Strategy; four parts of the room are set for each thinking lausannecongress2018.com first part is for dreaming and imagination, the second part is for realists and/or planning, the third part is for critics and the fourth part is for getting the mind outside the thinking flow.
The 21 Royal private dining room adjacent to the Disneyland Dream Suite above the entrance to Pirates of the Caribbean in New Orleans Square at Disneyland. The company has pursued a diversification strategy, which means purchasing other companies that enable it to bring new products into new markets while remaining true to Disney’s origins.
Today, 54% of Disney’s revenues—but only 32% of its profits—come from movies and parks. .